Her presence has graced our screens, speakers and Magazine covers for well over 3 decades. The name and face of Ms Dannii Minogue is one that Australian’s have grown up with and the UK has well and truly fallen for..

Performer, author, mother and style icon are only few words that are often used to describe one of Australias most well known faces. Vogue UK voted her is the 5th most stylish woman in the world along side names such as Alexa Chung, Sarah Jessica Parker and Sienna Miller.

This year, Dannii Minogue was invited by Shelley Barrett, CEO and Founder of ModelCo to be the global face of revolutionary lash product ModelCo Fibre Lash Brush on False Lashes  – Dannii’s first ever beauty campaign, shot by photographer Simon Upton.

“Dannii was the perfect choice as the Face of FIBRE LASH, she truly encapsulates the ModelCo brand values – a modern woman who is style-savvy yet time-poor, who wants to look & feel her absolute best everyday whilst enjoying a busy lifestyle.

I have no doubt that Dannii’s life experiences will truly resonate with our core audience, as

Australians I believe that on some level we can all connect with and hold a certain affection for Dannii – there’s no denying how incredibly beautiful she is, but yet she’s still completely relatable.”

- Shelley Barrett, Founder & CEO of ModelCo

“I’m a self professed beauty junkie and ModelCo has been a favourite for years. Why? Because they have the most innovative products that really work. FIBRE LASH is a must-have in my makeup kit. Lovely super long lashes that are all you – look super perfect and make you flutter! Girls…….bring back the bat of the eyelid! It is the best flirting you can ever do.”

- Dannii Minogue

 Fibre Lash Launched into the UK in June 2011 – selling out DAY ONE, with one sold every 30 seconds…. Women are a tad crazy for this product, but then again, so are we!!

Here are a few pics from the UK launch for Fibre Lash with Dannii in London earlier this year

 Watch exclusive behind the scenes footage during the campaign shoot with Dannii Minogue for Fibre Lash Brush on False Lashes, by clicking here